Authors, one of the first things you want to do when developing your marketing plan is determine your brand. What is a brand? The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or [...]

In an earlier post, I briefly touched on collaborating with other companies and upholding my brand. Since I launched my company and released my book there have been times where I collaborated with others to relinquish myself of having to handle certain tasks and other times where I collaborated to expand my brand. Collaborating and networking with other authors [...]

Marketing was one of my favorite classes in college. The one thing that stuck with me from that class was the Rule of Seven: The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and [...]