I have a bookmark for all of my favorite blogs. These are blogs that I frequently visit because the content is interesting and a refreshing take on my favorite subjects. These blogs span the gamut from nutrition, hair care, writing, fitness, finance, spirituality…blah blah blah. You name it I have a blog bookmarked for it. [...]

Did you catch my post a few weeks ago Why book publicity rocks? Last Wednesday, I received a wonderful piece of publicity in a market that I have done little to no marketing. Jasper County News in Mississippi did a feature on my company and can I just say how estactic I am for this write-up. [...]

“To use is necessary. And if you can’t be used, then you’re useless.” — Kanye West Networking is essential to growth within any field and can assist with your book marketing. I hope I impressed on you how important a mentor is. But equally important are the people you continually surround yourself with. Again, we’ll call [...]

If you’ve written a book, no matter what the genre, garnering book publicity is a great way to boost awareness and drive book sales. Let’s face it, we live in a world where most of our purchases are based on the media influencing us to buy something. Your book in a national magazine, featured on [...]

Previously we discussed how blog comments can help sell books. Similarly interacting on social media can also drive traffic to your author page and help sell books and/or products. I’ve written previously on the importance of engaging your audience on social media sites, so I won’t beat the drum of that in this particular blog [...]

I was recently on a forum when I ran across the following book marketing question from a member: What do you do when you feel like you’ve done everything you can to let the literary world know of your existence? For over a month I’ve been doing what I can to let people know who [...]

  In part one of this post we discussed why it’s important for authors to have their own website. In this blog post I want to share with you what to include on your author website and how to promote it. Its important to understand that your author website is in fact marketing your book [...]

When I first started freelancing in the entertainment industry in 2005, I decided I wanted to have my own blog to post entertainment stories. While the blog has been defunct for the last few months, starting that blog made me realize how much hard work is involved in blogging. On the surface it seems like [...]

When my company Write One Publications, Inc. joined Twitter, my personal account had been open for a while and I was tweeting regularly. With my business account, I instead took a little time to observe the conversation of other writers and the publishing industry to determine the best way my business could provide value. Twitter has [...]

If you are a non-fiction writer, establishing yourself as an authority is a particularly useful tool for marketing your book. If you are an expert in your industry, either through education, life and/or work experience, your audience needs to know why you are qualified to provide this information to them. You can do so by [...]

The below video has profanity. NSFW. “I would be out here crying sometimes. Nobody buys your book in the beginning, nobody supports you in the beginning. You have to keep after your pursuit of happiness. Nobody’s gonna give you nothing! And eventually what happened was you sold one book today. You only sold one book [...]

Yesterday, we had a really good discussion about Twitter and engaging your target audience. If you haven’t read that post or the comments, you can check it out here. Today I want to discuss what sometimes happens while building your target audience. Losing momentum. Losing momentum basically means going an extended period of time and [...]