Book Marketing – How to establish yourself as an authority
If you are a non-fiction writer, establishing yourself as an authority is a particularly useful tool for marketing your book. If you are an expert in your industry, either through education, life and/or work experience, your audience needs to know why you are qualified to provide this information to them.
You can do so by showing value and being a voice for your niche! This can be achieved by participating in forums, nings, Facebook pages, or Twitter discussions related to your book.
If your niche is child development for example, visit sites dedicated to parenting and share useful information with the readers about your field and how your book can be of value to them. Remember, you aren’t there to “sell” per say. Instead you are there to establish yourself as an authority and to market. In doing so you will brand yourself, establish yourself as authority, and if done right (and consistently) it will later convert to a book sale.
This “authority” can also be leveraged to secure public speaking requests and tv or radio interviews.
Similarly, there are ways for fiction writers to establish themselves as well. For example, my debut novel The Buzz: When celebrity gossip goes wrong was inspired by my experience as a freelance entertainment writer. When I presented myself to book readers I made sure they knew that The Buzz was inspired by my inside scoop of the entertainment industry. This had a greater impact on their decision to buy than if I’d just written the book with no inside knowledge.
If you are a non fiction writer, have you established yourself as an authority with your audience? Fiction writers, have you thought about ways to establish yourself as an authority? Please share in the comment section below.
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