Authors, one of the first things you want to do when developing your marketing plan is determine your brand. What is a brand? The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or [...]
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Authors, one of the first things you want to do when developing your marketing plan is determine your brand.
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. [Source]
The opportunities to brand are as varied as the genre of books we write.
Think of branding as you would your personality. It represents who you are and differentiates you from other authors. Depending on the writer this can range from being controversial to being shy. If you are having a difficult time visualizing your brand, look outside of the literary world to entertainment in general. What kind of branding do you see when you think of Wendy Williams? Lady GaGa? Will.i.am? Tyler Perry? Each of these entertainers is branded towards a certain audience. Who is your audience? And how can you present yourself in a way that best represents you to your audience?
My brand started long before I became published. My brand began when I was songwriting, and writing entertainment articles and blogging about music. My first book The Buzz was an extension of my entertainment and writing experience and fit well with my brand. My publishing company was set up to publish my own books but also to assist other writers. I’ve always wanted to be a resource to other writers, so I extended my brand with my blog and YouTube page. As a result when writers have writing, marketing and publicity related questions they utilize my company as a resource. As my brand expanded it allowed me numerous opportunities outside of writing.
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty [Source]
Next we will discuss, knowing what helps and hurts your brand. What is your brand? Please share in the comment section below.
At the beginning of every year, I have started to document my previous year’s journey and in doing so I can account for what I’ve gotten accomplished and what I need to work on for the coming year. With that being said… 2011 is a year that I will never forget. It was a year [...]
Republished by Blog Post Promoter When I released my novel The Buzz there were quite a few people who had no idea I even wrote. Aside from a few close friends and immediate family who’d been there from the beginning, the majority found out about my writing when my book was published. Some knew I [...]
In an earlier post, I briefly touched on collaborating with other companies and upholding my brand. Since I launched my company and released my book there have been times where I collaborated with others to relinquish myself of having to handle certain tasks and other times where I collaborated to expand my brand. Collaborating and networking with other authors [...]
Republished by Blog Post Promoter Have you ever wondered what makes a good writer? After giving it some thought I’ve compiled the top five qualities I think a good writer must have. 5. Patience – Writing won’t be easy. There will be days when you have absolutely nothing to add to the story. Or days [...]
Republished by Blog Post PromoterSeek mentors who have done what you desire to do and become what you desire to be. – Randy Gage My career in finance began when I was 17 years old. I’ve held a lot of different positions over the years. In each of those positions I learned something different. I [...]
In a recent interview with writer/blogger Synithia Williams she asked what inspired me? Before I could answer, I thought about why I write to begin with? For me, fiction is a way of seeing through others eyes. Releasing the judgment that we as humans sometimes have in everyday life and finding a way to look at things [...]
I had the opportunity to do an interview with one of my blog buddies Synithia Williams. She blogs on everything from writing to relationships. Check out an excerpt of our one on one: Synithia Williams: Describe your journey to becoming published. Stefanie Newell: When I finished my first novel, my goal was simple…to be traditionally published. As [...]
Republished by Blog Post Promoter I sincerely enjoy helping people and since I embarked on this writing journey anyone who has asked for help, I’ve assisted in whatever way I can. And I wish to do the same for the youth.
Republished by Blog Post Promoter I have a bookmark for all of my favorite blogs. These are blogs that I frequently visit because the content is interesting and a refreshing take on my favorite subjects. These blogs span the gamut from nutrition, hair care, writing, fitness, finance, spirituality…blah blah blah. You name it I have [...]
Republished by Blog Post Promoter Have you ever had a really good week? Nothing quote on quote phenomenal happened but you were just inspired. Last week, I had some time to regroup and breathe. You just don’t know how good that feels after working really hard. So I’ve had time to write. I am steadily [...]
Here’s an interview I did last year. Unfortunately the interviewer never posted it, because I believe he was angling for negative responses from me. You guys know that isn’t my style. So I’m posting up the interview because the advice is still useful: When is the best time to think about giving up as a [...]
BET Hip Hop Awards: Game On Atlanta Civic Center – Atlanta, GA, USA By Stefanie Newell The third annual BET Hip Hop Awards took place at the Atlanta Civic Center in Atlanta, Georgia. The show aired on Thursday, October 23rd and was hosted by singer T-Pain. The original host, comedian Katt [...]
Republished by Blog Post Promoter “Alone we can do so little; together we can do so much.” – Helen Keller People like to network with passionate people. People who are CONFIDENT and know their life’s purpose. Remember networking is about a mutual benefit, so have your A GAME ready! Yesterday we discussed the importance of [...]
