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Book marketing on Facebook creates a unique opportunity for authors looking to gain maximum exposure for their books. Imagine creating a post that’s shared to your target …

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Book Marketing

Learn how to launch a successful book marketing campaign for your book. Tips for authors who want to sell more books.

Write A Book

Want to write a book? This series will help you get started writing a book whether you want to self publish or be traditionally published.

Self vs Traditional

Considering self publishing vs traditional publishing? Learn the pros and cons of both and make a decision about the best publishing route for you.

Book Promotion

Learn book promotion tips that will help you get the exposure your book deserves.

Sell Books

Are you looking for ways to get more book sales? Learn how to find the target audience for your books so that you can sell books online and in book stores.

Book Marketing, Videos For Writers »

Book Marketing On Facebook – 3 Methods To Boost Exposure

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Book marketing on Facebook creates a unique opportunity for authors looking to gain maximum exposure for their books. Imagine creating a post that’s shared to your target audience and then liked by a dozen or so of your fans. Your post now pops up in the timelines of your fans and because their friends are also a part of your target audience, they also begin to like, share and comment on your post as well.

Later in the day you glance at your analytics and notice that your one single post has been reached by thousands, and the post has only been live a few hours on Facebook. Now thousands of people who had no knowledge of your book, have now become privy to you and your message. This can and does happen every single day by effectively using book marketing on Facebook.

Essentially one Facebook post has the ability to reach thousands (if not more) when crafted in a way that promotes interest and value for your target audience. Do you see the unique opportunity that book marketing on Facebook presents?

The video I posted above will share ways for authors to effectively begin book marketing on Facebook. While I do encourage you to market your book, I also encourage you to provide value and be conscious of how often and how you market to your target audience.

Remember there is a fine line between book marketing and being spammy! Strive to instead provide consistent value and make an authentic connection with your audience. There are ways to market your book without “marketing your book.” For non-fiction authors you can consistently provide value around your niche, while fiction writers can promote discussion around issues your characters are facing.

I also want to provide a thought about Facebook pages. The “reach” for Facebook pages has greatly decreased. While people voluntarily “like” your page, Facebook still doesn’t show your page to everyone. Encourage people who “like” your page to click “get notifications” to ensure that your posts are showing up in their timelines.

Book Marketing On Facebook

A Few Ways To Effectively Begin Book Marketing On Facebook

Use a combination of the following types of posts to get started book marketing on Facebook:

Book Marketing On Facebook

- Memes
- Motivational posts
- Book trailers
- Polls
- Questions of the day
- Affirmations
- Videos
- Blog posts
- Book snippets
- Posts providing value
- Book review snippets
- Publicity you’ve received
- Upcoming events

How are you effectively book marketing on Facebook? Please share in the comment section below.

NEXT: How To Promote A Book With Blog Comments

How Writing A Book Can Advance Your Career

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Are you a professional looking to advance your career by writing a book? Author Stefanie Newell is interviewed by Eric B. Horn and shares exactly how writing …

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If you’re wondering how to have a successful book signing this video will cover all of the basics. If you’ve stumbled upon this post, you likely have a …

How To Get Started Writing Webinar How To Get Started Writing Webinar

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WEBINAR: How To Get Started Writing
 
Who: Aspiring writers (both fiction and non-fiction) looking to bring their book idea to fruition
What: You will learn how to make time for writing, how to …

How To Get A Copyright For Your Manuscript! How To Get A Copyright For Your Manuscript!

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How to get a copyright is among the most frequent questions new authors ask. It is also an important question. While many writers do not run the …

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Or have you completed writing a …

Book Marketing 101- Setting Up A Successful Book Launch Book Marketing 101- Setting Up A Successful Book Launch

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I’ve been a published author since 2008 and I’ve learned so much along the way. I was thinking what could I share with my audience that will be useful …